Outside is planning to mint 10-20 series of Outside-branded NFTs in 2022, in addition to 20 or more NFT series in partnership with well-known brands and creators. The first minting will be very special: We're calling this inaugural NFT the Outerverse Passport because it unlocks special immediate and future benefits. Each of our subsequent NFT series will include approximately 1,000 or more original NFTs, each a unique collectible or piece of digital art representing an aspect of the outdoor life we love. We are working with an experienced third party, Superlayer.io, to mint the NFTs and distribute them through Outside.io, our new crypto marketplace where NFTs will be bought, sold, and traded.
On April 4, we announced the launch of the Outerverse, our new web3 ecosystem; Outside.io, where users can sign up for special alerts about our first NFT drop; and a Discord channel where interested followers can learn more about the Outerverse and chat with Outside employees. On Discord and the website, we will share more education about web3 and NFTs, and we'll let followers know how to participate in our NFT launch. We expect the Outerverse community to grow rapidly while we finalize the design of our first NFTs and other details.
Around June 1, we will give Outside+ members advance notice to purchase the Outerverse Passport, a limited-edition NFT that will provide special access to future NFT drops. Outside+ members will be notified 24 hours in advance of the Outerverse Passport being promoted to the general public, then we will open the sale to all audiences. When the NFTs drop, users will need to have a crytpo wallet like Phantom to download and store their passport. The Outerverse Passport will go on sale for $300; as an additional, non-transferable benefit, every initial Passport holder will receive a 3-year Outside+ membership.